Middle East: How homegrown travel brands are diversifying distribution?
Phocuswire analyses the travel brands of Middle East and speaks to founder and CEO Bader Al-Bader, Rehlat.
Mr. Bader conveys,”Founded in 2016, Rehlat has quickly become one of the prominent players in the region with 200 employees working in offices across Kuwait, UAE, Saudi Arabia, India and Egypt.” He further adds,“We try to customize it to each country,”
Rehlat differentiating itself by adding features that demonstrate its deep understanding of local culture. “For example, for Middle Easterners, even people from India, when they go visit hotels in Europe they would look for a bidet. We don’t care anymore about Wi-Fi - we can get that on our phone - we care, does it have a bidet?” Al-Bader says. “So we introduced a filter where you can see which hotels have bidets and pick based on that. That’s gained traction with customers. It’s very low tech - just tagging hotels - but that’s what customers are looking for.”
Rehlat allows customers to lock fare for flight bookings
June 18, 2019
Found a fantastic flight deal, but not able to book it because plans are not confirmed yet? Rehlat, Middle East’s leading online travel agency addresses this scenario by bringing in “Price Lock” – an innovative feature that allows you to lock flight fare now and pay only when your plan is confirmed. Even if the fare increases, you still pay the locked fare only.
No matter how fast technology is evolving when it comes to payments, a majority of the Middle East population does not find it comfortable to confirm & pay their booking on one go — this is one of the many reasons why OTAs are adopting flexi-booking option. From easy payment plans to pay @ hotel to the latest “confirm now & pay later”, end users are offered varied payment modes to suit individual requirements.
Rehlat – The Emerging Player that has changed the Path of Middle East’s Travel Industry
CNBC Middle East
Localization was the key to where Rehlat is positioned today. The company has taken care of minute details like making the website available in both English and Arabic to keeping a customer service department who can talk to customers in their language, be it English, Arabic, or Hindi.
Rehlat has seen immense traction not just because there was demand in the market but also because of its speed of execution, research & development on new product ideas and quality of customer support.
Amanpreet Singh, COO, Rehlat believes that “the key to success lies in execution and taking decisions at lighting fast speed. By the time your competition thinks about his next action, you should have already launched the product to test the waters by checking the concept of minimum delight able product. If the data says customer adoption is there, you should quickly build on top of it and launch the full version.
Rehlat is a brand that believes in a world without borders. Rehlat was started by creating the simplest, most seamless travel planning and management experience in the Middle East; and we are on a quest to continue removing barriers to travel, here at home and abroad. With head office in Kuwait, we are steadily gaining a strong foothold in UAE, Saudi Arabia, Bahrain, Oman, and Egypt.
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Apple Pay Launched
Rehlat is now accepting Apple Pay. Use Apple Pay on your iPhone and iPad to pay within the Rehlat iOS app.
eWallet (Karam) launched
Middle East’s first loyalty programme – Karam – which is like a eWallet is introduced.
APP live on iOS
Available in both English & Arabic
APP live on Android
Available in both English & Arabic
Book Careem Cabs on Rehlat App
Available for all Careem operated destinations.
Cancellation Protection introduced
Cancel for any reason & get 80% money back. No questions asked.
Price lock available
Lock your fare & pay later – A revolutionary new feature for flight booking
e-Wallet (Karam) launched
APP live on iOS. Available in both English & Arabic
APP live on Android. Available in both English & Arabic
Alliance with On-cost. Valid on purchase at Hawally, Fahaheel, and Sulabiya Branches.
Collaboration with Mashreq & a special offer launched for Mashreq card holders
We’are passionate travellers here at Rehlat. Fueled by wanderlust, we’re on a mission to make it easy and painless for people to go anywhere in the world.
Starting by creating the simplest, most seamless travel planning and management experience in the Middle East, we are on a quest to continue removing barriers to travel, here at home and abroad.
The websites and our customer support cater in both Arabic plus English. The payment systems are also localized to offer the best possible experience. The payment settlement is available in (Kuwaiti Dinar, Emirati Dirham, Qatari Rial, Omani Rial, Bahraini Dinar, Saudi Riyal and Egyptian Pounds) which can be paid through Debit and Credit cards via Visa / Master card / Knet / CashU.
Rehlat has its offices spread across Kuwait, UAE, India, and Egypt.